Archive for the Rants Category

Social media sometimes feels like high school.  Many base their personal worth as a reflection of the number of friends they have.  As if it’s a popularity contest and the follower count actually means something.

There are services where you can buy people to follow you.

A simple twitter search shows people who are only interested in you if you will follow them back.

What these people don’t recognize is there’s no prize for a higher follower count.  No bonus for reaching some milestone number.

It may be great for the ego to say “Look at me, I have X number of followers!” but at the end of the day you have nothing to show for it. Buying followers doesn’t make them care about your content or what you have to say.

Caring about, sharing, and acting on your content – isn’t that the point? A tight relationship with 20 people will always bear more fruit than 3,000 people who ignore you and are only in it for the follower count.

Stop wasting time staring at an artificial number.  If you’re looking for a higher level of engagement, spend the time cultivating meaningful and deeper relationships with the friends you have.  Raving fans beget more raving fans.  Empty pockets of followers beget… well, nothing.

It’s funny thinking about the differences between stories we tell ourselves and how other people actually see us.  Sometimes we totally miss reality until someone smacks us in the face with it.

For example, we look at an anorexic woman frightened at how skinny she is while she worries about being overweight.

Or, the bodybuilder who spends 4 hours a day at the gym feeling scrawny while everyone else is amazed at his physique.

At first blush, it seems strange that neither the woman nor bodybuilder can see reality staring back at them from a mirror.  But this type of thinking is not limited to physical appearances.

For me, an eye-opening realization came while catching up with a friend I hadn’t seen since college.  He’s running his own business now and asked me what I had been up to.  I shared that I had been with Procter & Gamble for 5 years (large company), a small startup for 3 years, and then that company was acquired by ADP (large company) where I stayed post-acquisition for another 9 years.

We were talking whether I could ever see myself at a startup/small company again.  I said, of course, I’m not a corporate guy!  He looked at me sideways.  Nearly 15 years in corporate America says otherwise.  In my mind, despite working for these large companies, I’ve tried to keep the startup mentality – wear multiple hats, solve problems, eliminate the status quo and improve outdated processes, innovate new solutions, be nimble, and simply do whatever it takes to get the job done while being as productive as possible.

But that’s not what he or anyone else sees.  While my perception is I have the mindset of a small company leader and can step back into that environment at any time, the reality is they see a résumé filled with big company culture and office politics, and wonder if I can adjust.  Not necessarily a bad thing, but also not what I thought I was portraying.  I’m not exactly sure why I was surprised by this realization but it didn’t really hit home until he said it.

It’s hard to separate your own thinking versus how you actually appear to others, but certainly a valuable skill to have.

For a few years, I had a great love of photography.  So much that I strongly considered setting up a side business taking pictures.  Naturally, I talked myself out of it.  Didn’t want to lug a bunch of equipment and props around.  Didn’t want to spend hours in front of Photoshop tweaking photos.  A myriad of excuses, but that’s a story for another day.

In Seth Godin’s new book (which I’ve discussed on a couple of occasions), he talks about Stephen King (one of the most famous and bestselling authors) often going to writer’s conferences.  Ultimately, during the Q&A session, someone always asks him what kind of pencil he uses, as if the answer will be a secret key to unlocking their own writing success.

This type of question is common in photography as well.  Scan the comments on virtually any forum and you’ll usually see feedback like:

“WOW, what a great picture!  What lens did you use?  What was your aperture?!”

It’s the wrong question.  The equipment choice – camera, lenses, external flashes, remote flash trigger, umbrella stand, etc – is the wrong area to focus for the majority of people.  For starters, most non-professionals will have a hard time detecting any difference in picture quality.  Additionally, price tags can cause sticker shock.  Professional camera bodies and lenses can run thousands of dollars.  Nonetheless, the idea that having the same equipment as a famous photographer will make you take pictures like one, is still the prevailing thought.

How do I know?  Because I’ve fallen into the same trap.  I’ve bought the gear and am still piddling away.  The equipment doesn’t take the place of learning what makes a good picture and years of practice to continually get better.  My lenses are now collecting dust in the closet while my phone has taken their place.  It’s an expensive lesson but one that bears sharing.  Stop worrying about the tools of the trade – it’s not what creates the art.

Is there anything quite as worthless as a LinkedIn skill endorsement?

Today, I received an email alerting me to a recent endorsement.  Fantastic!  Except, I haven’t worked with this person in over 15 years.

Then there are the endorsements from friends and family who have no idea what the skill even is.

Other times, I’ve had connections endorse for a skill that, while I am proficient, would not have known I had (of course the VP of HR has seen my programming prowess!).

The idea is relatively simple.  The goal of the endorsement is to make it easy for people to recognize you for your skills and expertise without having to write out a lengthy recommendation.  What initially seemed like a good idea for a business networking site has really turned out to be a waste of time, annoying, called a popularity contest, and not a value add.

When people start gaming the system (you endorse me and I’ll endorse you) and it becomes more about inflating artificial numbers than the actual skills you’re highlighting in the first place, the tool becomes useless.

Let’s find other ways to show off our work and help us stand out… but this one isn’t it.

Whatever happened to picking up the phone?  While email and text messaging have grown more prevalent, it amazes me that people are so phone adverse when it comes to getting things done.

Sure, email and text are great ways to communicate.  Fast, reliable, and share information quickly with many people at once.

But, as soon as it becomes a shield you’re hiding behind to avoid a candid or difficult conversation, email/text ceases to be an effective tool.  Pick up the phone to deliver the message even if it might feel uncomfortable to do so.

When you’re dealing with a time sensitive issue or client escalation, pick up the phone.  You can coordinate a response much faster.

When it’s clear the other party doesn’t understand what you’re saying after a couple emails, pick up the phone.

When urgency is a factor, pick up the phone.

Different situations call for different methods of communication.  Don’t rely on just one.